UmmikuSayang Membership Program

Top: The Outer Page

Below: The Inner Page

This brochure cum Membership Form was done as part of UmmikuSayang's Privilege Card program where members of the card are entitled to special privileges.

The Concept:
The idea behind the Privilege Card was as a way to reward the customers for their loyalty. It is also a way to show the company's love to the customers by giving them discounts and privileges for being a member. In return, the customers can show their love to their loved ones by purchasing Islamic items (at members discount) to enhance their spiritual understanding.

The Outer Page
The "cover" page shows the privilege card being hung on a heart-shaped outline. This is in line with the theme of "A Gift of Love"

The outer page also shows the website (www.UmmikuSayang.com) which shows how the customers can easily order on-line or join the on-line community via the website.

The Inner Page
Consists of the membership form on the right and information about the privileges (nicely done as the "A, B, C"s). On the top right (which is where the eyes will focus on first), is an image of a mother and her children, clearly showing the love between them. The words next to the image acknowledges about the important roles that mothers do and how being a member can benefit them.

Ummiku Sayang Activity & Books Centre 2-fold Brochure

Top: The outer page

Top: The inner page

This was a 2-fold brochure to market UmmikuSayang Activity & Books Centre in USJ.


The Concept:
The outer page:
When folded, the first page that people see is the "Welcome to..." page which welcomes them into UmmikuSayang. When they flip it open the next layer will be the page with the four boxes which invites them to be part of UmmikuSayang's programs : as a card member, sales agent, dealer or affiliate. Next they will find the centre spread which is also the inner part of the brochure.

The middle part of the outer brochure provides some background information about the company and the map to the place.

The inner page:
Centre spread concept where all the products and activities unfold before their eyes. Note that the photos on top of the pink background are products and the green background are activities.

It is easier to explain to potential customers what products and activities are available through pictures rather than words, hence the use of more photos than writing in the centre spread.