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Friday, July 10, 2009

Ummiku Sayang Activity & Books Centre 2-fold Brochure

Top: The outer page

Top: The inner page


This was a 2-fold brochure to market UmmikuSayang Activity & Books Centre in USJ.


The Concept:
The outer page:
When folded, the first page that people see is the "Welcome to..." page which welcomes them into UmmikuSayang. When they flip it open the next layer will be the page with the four boxes which invites them to be part of UmmikuSayang's programs : as a card member, sales agent, dealer or affiliate. Next they will find the centre spread which is also the inner part of the brochure.

The middle part of the outer brochure provides some background information about the company and the map to the place.

The inner page:
Centre spread concept where all the products and activities unfold before their eyes. Note that the photos on top of the pink background are products and the green background are activities.

It is easier to explain to potential customers what products and activities are available through pictures rather than words, hence the use of more photos than writing in the centre spread.


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